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The Argument for Thought Leadership: Crude Oil and the Cult of T. Boone Pickens

Marketers ask me all the time the benefits of thought leadership, and I have only one thing to say: “Make it happen.”  When it doesn’t work, it’s often for a number of reasons: 1.    Poor execution. 2....

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3 Changes Marketers Must Make to Survive in This Post-Apocalyptic World

The economy is the pits, and things are looking to get worse.  I can’t get up on my pedestal and convince everyone why, but I can say that when every investment bank on the street falls on its face, we...

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Beyond Thunderdome: 5 Myths You Can’t Believe in the Coming Economic Depression

There is no way to sugarcoat this, world economic markets are screwed. It’s one thing to have fun with The Funnelholic, but I can’t ignore what is happening right now. All of us in the B2B marketing...

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Dead Men Walking: What Gets Cut from the Marketing Buys for 2009

The year 2009 is going to be painful for a lot of businesses, but it should also be really interesting to see what marketing departments do to adjust. Next year will be the year you earn the big bucks....

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When the Blood Flows on the Streets, It’s Time to Buy Real Estate

At Sherpa last week, I met one of my readers. She said in essence: “I love your blog, but lately you have been bumming me out.”  She’s probably right. I am trying to make the blog reflect what I feel...

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Image may be NSFW.
Clik here to view.

Another Webinar I Can Really Get Behind: My Own!

I am speaking at a webinar on Thursday, November 13 at 4PM EST. The webinar centers on providing practical tips to help organizations actually use their CRM to do “marketing automation” and to do it...

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Making It Work in 2009: 6 Quotes from Martin Scorcese Put Things in Perspective

One of the young guys I work with asked me the other day how I come up with blog posts.  The truth is, they typically come to me throughout the day regardless of whether I am working with clients or at...

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Happy Holidays: 7 Gifts for the Stocking from the Funnelholic

Economy be damned, I’m in the Holiday spirit. I thought I would share my Christmas list for b2b sales and marketing around the world. Here is what I hope b2b marketers find in their stocking: A...

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Image may be NSFW.
Clik here to view.

Reporting on Demand Gen: Thought Leadership Interview #19 with Andrew Gaffney...

Today we have a colleague of mine from the Lead Generation Blogosphere, Andrew Gaffney — the editor of DemandGen Report — The Scorecard for Sales & Marketing Automation. It’s a must-subscribe for...

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The Argument for Thought Leadership: Crude Oil and the Cult of T. Boone Pickens

Marketers ask me all the time the benefits of thought leadership, and I have only one thing to say: “Make it happen.”  When it doesn’t work, it’s often for a number of reasons: 1.    Poor execution. 2....

View Article

3 Changes Marketers Must Make to Survive in This Post-Apocalyptic World

The economy is the pits, and things are looking to get worse.  I can’t get up on my pedestal and convince everyone why, but I can say that when every investment bank on the street falls on its face, we...

View Article

Beyond Thunderdome: 5 Myths You Can’t Believe in the Coming Economic Depression

There is no way to sugarcoat this, world economic markets are screwed. It’s one thing to have fun with The Funnelholic, but I can’t ignore what is happening right now. All of us in the B2B marketing...

View Article

Dead Men Walking: What Gets Cut from the Marketing Buys for 2009

The year 2009 is going to be painful for a lot of businesses, but it should also be really interesting to see what marketing departments do to adjust. Next year will be the year you earn the big bucks....

View Article


Image may be NSFW.
Clik here to view.

When the Blood Flows on the Streets, It’s Time to Buy Real Estate

At Sherpa last week, I met one of my readers. She said in essence: “I love your blog, but lately you have been bumming me out.”  She’s probably right. I am trying to make the blog reflect what I feel...

View Article

Image may be NSFW.
Clik here to view.

Another Webinar I Can Really Get Behind: My Own!

I am speaking at a webinar on Thursday, November 13 at 4PM EST. The webinar centers on providing practical tips to help organizations actually use their CRM to do “marketing automation” and to do it...

View Article


Making It Work in 2009: 6 Quotes from Martin Scorcese Put Things in Perspective

One of the young guys I work with asked me the other day how I come up with blog posts.  The truth is, they typically come to me throughout the day regardless of whether I am working with clients or at...

View Article

Happy Holidays: 7 Gifts for the Stocking from the Funnelholic

Economy be damned, I’m in the Holiday spirit. I thought I would share my Christmas list for b2b sales and marketing around the world. Here is what I hope b2b marketers find in their stocking: A...

View Article


Image may be NSFW.
Clik here to view.

Reporting on Demand Gen: Thought Leadership Interview #19 with Andrew Gaffney...

Today we have a colleague of mine from the Lead Generation Blogosphere, Andrew Gaffney — the editor of DemandGen Report — The Scorecard for Sales & Marketing Automation. It’s a must-subscribe for...

View Article
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